Preparing an important speech for you leadership team or stakeholders? Showing results or asking for funding? You need to consider what your objective is before you start preparing it. If it is your objective to PURSUADE the audience – then you will try to change their mind about something. If you want to CONVINCE them, you will want them to believe what you say is true and follow your direction. Do you want to MOTIVATE them to take some action, you must be sure to include a call to action. By creating a speech to INSPIRE, you want them to leave feeling good about what you presented or the current situation.
Think about this before you prepare your speech, so you can really reach your objective with regard to how you engage your audience.